A collaboratively developed framework for planning activist campaigns, started at MozFest 2015. This project aims to provide a shared resource for anyone approaching the task of planning a new activist campaign.
Share your experiences and views of campaigning by opening a pull request or creating an issue on this repository - all contributions welcome!
Elements to think about when planning a campaign:
- defining the issue
- goals
- decision-making
- people / stakeholders
- identifying roles (activists, partners, allies, targets, leadership)
- advocacy
- education
- legitimacy
- scaleability
- organization
- timeline
- experiences / rationale
- resources
- does a framework already exist?
- good practice - what's worked already?
- outcomes
- tactics
- media
- offline activities
- identifying audiences
- call to action