diff --git a/.gitignore b/.gitignore
index 0cb6eeb..8082097 100644
--- a/.gitignore
+++ b/.gitignore
@@ -1,3 +1,4 @@
+*.gem
 /.bundle/
 /.yardoc
 /Gemfile.lock
diff --git a/README.md b/README.md
index 0061c73..3819879 100644
--- a/README.md
+++ b/README.md
@@ -2,8 +2,22 @@
 
 **Important:** this gem is not production ready.
 
-This is the code that orchestrates Zipmark's automatically generated
-documentation and its publication.
+## The problem
+
+You have systems that change and their documentation gets
+outdated because they are maintaned manually.
+
+**The solution**
+
+DocOrchestra attempts to help mitigate that problem with several
+functionalities. This is the roadmap
+
+* automate document generation (e.g [rspec_api_documentation](https://github.com/zipmark/rspec_api_documentation) )
+* automate linting of the document files (e.g [linter-api-blueprint](https://github.com/zdne/linter-api-blueprint)
+* automate testing the documentation against real APIs (e.g [dredd](https://github.com/apiaryio/dredd))
+* automate concatenating multiple documentation files into one (e.g microservirces)
+* automate generating [API Elements](http://api-elements.readthedocs.io/en/latest/)
+* automate publishing the documentation to the cloud (e.g S3)
 
 ## Installation
 
@@ -19,9 +33,14 @@ And then execute:
 
 ## Usage
 
-Pending
+Running this tool requires specifying a few options via ENV variables, like
+the following:
+
+```
+DOC_PATH=./docs/main.apib DOC_STORAGE=s3 doc_orchestra sync
+```
 
-## Development
+See [Getting Started](/docs/getting_started.md) for details.
 
 ## Contributing
 
diff --git a/bin/doc_orchestra b/bin/doc_orchestra
new file mode 100755
index 0000000..4e9a07b
--- /dev/null
+++ b/bin/doc_orchestra
@@ -0,0 +1,5 @@
+#!/usr/bin/env ruby
+require "bundler/setup"
+require "doc_orchestra"
+
+DocOrchestra.run
diff --git a/doc_orchestra.gemspec b/doc_orchestra.gemspec
index c956cdf..316ae17 100644
--- a/doc_orchestra.gemspec
+++ b/doc_orchestra.gemspec
@@ -21,6 +21,8 @@ Gem::Specification.new do |spec|
   spec.executables   = spec.files.grep(%r{^bin/}) { |f| File.basename(f) }
   spec.require_paths = ["lib"]
 
+  spec.add_dependency "aws-sdk", "~> 2.6"
+
   spec.add_development_dependency "bundler", "~> 1.13"
   spec.add_development_dependency "rake", "~> 10.0"
   spec.add_development_dependency "rspec", "~> 3.5"
diff --git a/docs/getting_started.md b/docs/getting_started.md
new file mode 100644
index 0000000..f3be9e3
--- /dev/null
+++ b/docs/getting_started.md
@@ -0,0 +1,26 @@
+# Getting Started
+
+[WIP]
+
+Each one of these steps will depend on the orchestration strategies chosen.
+These are the strategies that can be defined:
+
+* `DOC_FORMAT`: depending on this value, specific linting and testing tools
+  will be used. For instance, in a project with API Blueprint,
+  `DOC_FORMAT=apib` will define usage of `dredd` as testing tool.
+* `DOC_STORAGE`: where will
+  will be used. For instance, in a project with API Blueprint,
+  `DOC_FORMAT=apib` will define usage of `dredd` as testing tool.
+
+
+### Options
+
+These are the options that can be defined. For details on how
+
+* `DOC_FORMAT` (required, string): defines the format of the documentation.
+  Accepted values are: `apib` (APIBlueprint).
+* `DOC_STORAGE` (required, string): defines where the documentation will be stored.
+  Accepted values are: `s3` (APIBlueprint).
+* `DOC_ELEMENTS` (int): `1` to convert docs to
+  [API Elements](http://api-elements.readthedocs.io/en/latest/). Defaults to
+  `0`.
diff --git a/lib/doc_orchestra.rb b/lib/doc_orchestra.rb
index 5eec888..662ae03 100644
--- a/lib/doc_orchestra.rb
+++ b/lib/doc_orchestra.rb
@@ -1,4 +1,15 @@
 require "doc_orchestra/version"
+require "doc_orchestra/configuration"
+require "doc_orchestra/log"
+require "doc_orchestra/strategy"
+require "doc_orchestra/strategies/storage"
+require "doc_orchestra/strategies/storages/s3"
 
 module DocOrchestra
+  def self.run(env = ENV)
+    @config = Configuration.new(env)
+
+    @strategy = Strategy.new(@config)
+    @strategy.orchestrate
+  end
 end
diff --git a/lib/doc_orchestra/configuration.rb b/lib/doc_orchestra/configuration.rb
new file mode 100644
index 0000000..c4355d9
--- /dev/null
+++ b/lib/doc_orchestra/configuration.rb
@@ -0,0 +1,42 @@
+module DocOrchestra
+  class Configuration
+    class UnexpectedConfiguration < StandardError; end
+    class MissingConfiguration < StandardError; end
+
+    def initialize(env)
+      @env = env
+      @dictionary = {}
+    end
+
+    def [](key)
+      if @env[key] != ""
+        @env[key]
+      end
+    end
+
+    def required_keys(*keys)
+      keys.each do |key|
+        if blank_value?(@env[key])
+          raise MissingConfiguration, "The following environment variables are missing: #{key}"
+        end
+      end
+    end
+
+    def required_values(key, *values)
+      required_keys(key)
+      unless values.include?(self[key])
+        raise UnexpectedConfiguration, "Environment variable #{key} accepted values are: #{values.join(", ")} (#{self[key]} provided). #{help_url}"
+      end
+    end
+
+    private
+
+    def blank_value?(str)
+      str.nil? || str == ""
+    end
+
+    def help_url
+      "See https://github.com/zipmark/doc_orchestra for details."
+    end
+  end
+end
diff --git a/lib/doc_orchestra/log.rb b/lib/doc_orchestra/log.rb
new file mode 100644
index 0000000..ca422c9
--- /dev/null
+++ b/lib/doc_orchestra/log.rb
@@ -0,0 +1,7 @@
+module DocOrchestra
+  class Log
+    def self.out(str)
+      puts str
+    end
+  end
+end
diff --git a/lib/doc_orchestra/strategies/format/apib.rb b/lib/doc_orchestra/strategies/format/apib.rb
new file mode 100644
index 0000000..f1c1880
--- /dev/null
+++ b/lib/doc_orchestra/strategies/format/apib.rb
@@ -0,0 +1,19 @@
+module DocOrchestra
+  module Strategies
+    module FileFormat
+      class Apib
+        def initialize(options)
+          @options = options
+        end
+
+        def method
+
+        end
+
+        private
+
+        attr_reader :options
+      end
+    end
+  end
+end
diff --git a/lib/doc_orchestra/strategies/storage.rb b/lib/doc_orchestra/strategies/storage.rb
new file mode 100644
index 0000000..89e02dc
--- /dev/null
+++ b/lib/doc_orchestra/strategies/storage.rb
@@ -0,0 +1,7 @@
+module DocOrchestra
+  module Strategies
+    class Storage
+
+    end
+  end
+end
diff --git a/lib/doc_orchestra/strategies/storages/s3.rb b/lib/doc_orchestra/strategies/storages/s3.rb
new file mode 100644
index 0000000..9ff6f4b
--- /dev/null
+++ b/lib/doc_orchestra/strategies/storages/s3.rb
@@ -0,0 +1,47 @@
+require 'aws-sdk'
+
+module DocOrchestra
+  module Strategies
+    module Storages
+      class S3
+        REQUIRED_CONFIG = [
+          "STORAGE_KEY", "STORAGE_SECRET", "STORAGE_BUCKET"
+        ]
+
+        def initialize(config:, region: 'us-west-2')
+          config.required_keys(*REQUIRED_CONFIG)
+          @key    = config["STORAGE_KEY"]
+          @secret = config["STORAGE_SECRET"]
+          @bucket = config["STORAGE_BUCKET"]
+          @region = config["STORAGE_REGION"] || region
+        end
+
+        def upload
+          setup_credentials
+          create_bucket
+        end
+
+        private
+
+        def setup_credentials
+          Aws.config.update(
+            region: @region,
+            credentials: credentials
+          )
+        end
+
+        def credentials
+          Aws::Credentials.new(@key, @secret)
+        end
+
+        def create_bucket
+          s3 = Aws::S3::Resource.new
+          s3.bucket(@bucket).create
+          Log.out("Creating bucket '#{@bucket}'... done.")
+        rescue Aws::S3::Errors::BucketAlreadyExists, Aws::S3::Errors::BucketAlreadyOwnedByYou
+          Log.out("Bucket '#{@bucket}' already exists.")
+        end
+      end
+    end
+  end
+end
diff --git a/lib/doc_orchestra/strategy.rb b/lib/doc_orchestra/strategy.rb
new file mode 100644
index 0000000..86c9dde
--- /dev/null
+++ b/lib/doc_orchestra/strategy.rb
@@ -0,0 +1,18 @@
+module DocOrchestra
+  class Strategy
+    def initialize(config)
+      config.required_values("DOC_STORAGE", "s3")
+      @config = config
+    end
+
+    def orchestrate
+      storage.upload
+    end
+
+    private
+
+    def storage
+      Strategies::Storages::S3.new(config: @config)
+    end
+  end
+end
diff --git a/spec/doc_orchestra/configuration_spec.rb b/spec/doc_orchestra/configuration_spec.rb
new file mode 100644
index 0000000..10ec7ee
--- /dev/null
+++ b/spec/doc_orchestra/configuration_spec.rb
@@ -0,0 +1,77 @@
+require "spec_helper"
+
+describe DocOrchestra::Configuration do
+  let(:env) do
+    {
+      "DOC_STORAGE"  => "s3",
+      "CUSTOM_KEY"   => "custom value",
+      "BLANK_STRING" => "",
+    }
+  end
+
+  subject(:config) { described_class.new(env) }
+
+  describe "#required_keys" do
+    context 'when no key is missing' do
+      it 'does not raise errors' do
+        expect {
+          config.required_keys("CUSTOM_KEY", "DOC_STORAGE")
+        }.to_not raise_error
+      end
+    end
+
+    context 'when one key is not defined' do
+      it 'raises an error' do
+        expect {
+          config.required_keys("MISSING_KEY", "DOC_STORAGE")
+        }.to raise_error described_class::MissingConfiguration
+      end
+    end
+  end
+
+  describe '#[]' do
+    context 'value exists' do
+      it 'returns an env var value' do
+        expect(config["CUSTOM_KEY"]).to eq "custom value"
+      end
+    end
+
+    context 'value is a blank string' do
+      it 'returns nil' do
+        expect(config["BLANK_STRING"]).to eq nil
+      end
+    end
+
+    context 'value does not exist' do
+      it 'returns nil' do
+        expect(config["NO_KEY"]).to eq nil
+      end
+    end
+  end
+
+  describe '#required_values' do
+    context 'a value is incorrect' do
+      it 'raises' do
+        expect {
+          config.required_values("DOC_STORAGE", "s4", "s5")
+        }.to raise_error described_class::UnexpectedConfiguration
+      end
+    end
+
+    context 'the key does not exist' do
+      it 'raises' do
+        expect {
+          config.required_values("NO_KEY", "s3")
+        }.to raise_error described_class::MissingConfiguration
+      end
+    end
+
+    context 'a value is incorrect' do
+      it 'raises' do
+        expect {
+          config.required_values("DOC_STORAGE", "s3")
+        }.to_not raise_error
+      end
+    end
+  end
+end
diff --git a/spec/doc_orchestra/strategies/storages/s3_spec.rb b/spec/doc_orchestra/strategies/storages/s3_spec.rb
new file mode 100644
index 0000000..e94a4c5
--- /dev/null
+++ b/spec/doc_orchestra/strategies/storages/s3_spec.rb
@@ -0,0 +1,14 @@
+require "doc_orchestra/strategies/storages/s3"
+
+describe DocOrchestra::Strategies::Storages::S3 do
+  let(:item) { double }
+
+  subject { described_class.new(item) }
+
+  describe "#upload" do
+    it "returns true" do
+      subject.method
+
+    end
+  end
+end
diff --git a/spec/fixtures/documents/main.apib b/spec/fixtures/documents/main.apib
new file mode 100644
index 0000000..e3398df
--- /dev/null
+++ b/spec/fixtures/documents/main.apib
@@ -0,0 +1 @@
+# My documentation
diff --git a/spec/spec_helper.rb b/spec/spec_helper.rb
index 3dbe855..f808696 100644
--- a/spec/spec_helper.rb
+++ b/spec/spec_helper.rb
@@ -1,2 +1,4 @@
 $LOAD_PATH.unshift File.expand_path("../../lib", __FILE__)
 require "doc_orchestra"
+require 'pry'
+require 'awesome_print'