diff --git a/README.md b/README.md
index 34dc707..88e6268 100644
--- a/README.md
+++ b/README.md
@@ -1,4 +1,4 @@
-# PyMC Labs project starter
+# 🚀 PyMC Labs project starter
 
 All project code goes off the rails to some extent.
 It happens in tiny increments with awkward commits that "solves the problem".