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---
title: Elite
layout: pages/new-web/default
header_title: The Growth Stack
hide_footer: true
include_swiper: true
stylesheets:
- /assets/elite-course.css
marketing_game:
- image: /assets/images/new-web/elite/marketing_game-1.svg
text: Facebook and Google ads become more prohibitively expensive every year…
- image: /assets/images/new-web/elite/marketing_game-2.svg
text: …content marketing and SEO are over-saturated…
- image: /assets/images/new-web/elite/marketing_game-3.svg
text: …and “social sharing” is something only crazy aunt Jenny does, nowadays.
explore_growth_mba_video_url: "https://player.vimeo.com/video/402503662"
layer_items:
- title: Strategic clarity
body: You know that real growth is driven by systems design, and you need the strategic clarity to see how 3 core systems interplay to create a so-called “growth loop” — I’ll explain the details below.
- title: Skills
body: You know that real growth is driven by systems design, and you need the strategic clarity to see how 3 core systems interplay to create a so-called “growth loop” — I’ll explain the details below.
- title: Data infrastructure
body: You know that real growth is driven by systems design, and you need the strategic clarity to see how 3 core systems interplay to create a so-called “growth loop” — I’ll explain the details below.
strategy_layer_items:
- title: Growth engine
body: Our product might spread via marketing channels like SEO, Facebook ads, referrals, Reddit memes, outbound sales teams, and a million other ways. A growth engine is your way to systematically tap into such a channel, and leverage it to gain distribution.
- title: Engagement & retention
body: For most growth loops it’s essential that customers actively engage with the product—the more active and religious a user uses a product, the more he generates opportunities for the product to spread to other users, too.
- title: Sales funnel
body: Once you have distribution, you need to turn that traffic into signups, and those signups into customers. — this is often a process, and we could go into depth about it… but for now, let’s just say a sales funnel is a predictable, scalable process that turns traffic into signups or customers.
pillars_final_title: The 6 Pillars of Growth
pillars_final_body: Strategy - Growth Engine - Sales Funnel - Retention System - Conversion Drivers - Growth Process
pillars_row:
- image: /assets/images/new-web/elite/pillar-1.svg
title: Strategy
body: Foundation of the growth loops architecture.
- image: /assets/images/new-web/elite/pillar-1.svg
title: Growth Engine
body: The system that drives traffic.
- image: /assets/images/new-web/elite/pillar-1.svg
title: Sales Funnel
body: A process to convert the traffic.
- image: /assets/images/new-web/elite/pillar-1.svg
title: Retention System
body: A way to activate and retain those conversions.
- image: /assets/images/new-web/elite/pillar-1.svg
title: Conversion Drivers
body: The skills that improves every part of the loop.
- image: /assets/images/new-web/elite/pillar-1.svg
title: Growth Process
body: A process to make the whole loop go round.
package_core:
- "**Module 1:** Growth strategy"
- "**Module 2:** Sales funnels"
- "**Module 3:** Growth engines"
- "**Module 4:** Copy & conversion"
- "**Module 5:** Engagement & retention"
- "**Module 6:** Advanced Strategy"
package_execution:
- "**Video case studies (13x)**"
- "**PDF Manuals, Swipe Files, Etc**"
- "**Treasure Vault**"
- "**Operational support**"
pricing_table:
- title: "**Level 1** <br> Core"
items:
- "**Module 1:** Growth strategy"
- "**Module 2:** Sales funnels"
- "**Module 3:** Growth engines"
- "**Module 4:** Copy & conversion"
- "**Module 5:** Engagement & retention"
extra_items:
- "Full money-back guarantee"
price: "$479"
- title: "**Level 2** <br> Execution"
items:
- "**Module 6:** Advanced strategy"
- "**Module 7:** Video case studies (13x)"
- "**Module 8:** Growth skills (advanced)"
extra_items:
- "Full money-back guarantee"
- "Operational support"
price: "$479"
- title: "**Full Access** <br> Level 1+2"
items:
- "**Module 1:** Growth strategy"
- "**Module 2:** Sales funnels"
- "**Module 3:** Growth engines"
- "**Module 4:** Copy & conversion"
- "**Module 5:** Engagement & retention"
- "**Module 6:** Advanced strategy"
- "**Module 7:** Video case studies (13x)"
- "**Module 8:** Growth skills (advanced)"
extra_items:
- "Full money-back guarantee"
- "Operational support"
price: "**$479**"
subprice: "**save $459 today**"
modules_core:
- name: Growth Strategy
nav: 1
description: Where we lay out the Foundation of the Growth Loops Architecture
video:
url: https://player.vimeo.com/video/397357496
thumbnail: /assets/images/new-web/elite/thumbnail-module1.png
accordion:
- title: "Systems: 6 pillars of Growth"
body: "Struggling to acquire users effectively? Learn the basic 6-step framework to unlock virtually unlimited growth opportunities..."
- title: "Focus & Clarity"
body: "Marketing can be daunting and intimidating, or simple and focused. Strong growth processes help you execute with focus & clarity."
- title: "Crafting your Growth Strategy"
body: "Identify your proper channel and engine (outbound, inbound or product-based). Execute coherent growth strategies as you scale."
learn:
- Identify the best traction channels for your business type
- Understand over 25 acquisition channels that growth marketers use
- How to build a coherent growth loops architecture into your product fabric
- Growth process & execution velocity to breach through scaling barriers
- How to leverage the *“power law of channels”* for fast traffic generation
- Craft both inbound, outbound & product-based loops effectively
- Learn to confidently drive acquisition & generate gobs of traffic
testimonial:
body: "Above all else: Clarity & Focus on how to craft a coherent growth strategy—with those growth loops"
name: Irina Bykowa
title: works with Slack
thumbnail: "/assets/images/irina.png"
core_content_summary: 6 videos, 64 min
core_content_items:
- title: Introduction
subtitle: "3:25 min"
- title: Growth Systems
subtitle: "9:13 min"
- title: Process & lean
subtitle: "11:39 min"
- title: Growth Loops, part 1
subtitle: "10:41 min"
- title: Laws of Distribution
subtitle: "14:42 min"
- title: Growth Loops, part II
subtitle: "13:52 min"
bonus_content_items:
- title: Channels Strategy Guide
subtitle: PDF
- title: Cheatsheet
subtitle: PDF
- title: Editable Worksheet
subtitle: DOC
- title: Case study 1
subtitle: VIDEO
- title: Case study 2
subtitle: VIDEO
- title: Treasure Vault
subtitle: ONLINE
- name: Sales Funnels
nav: 2
description: Design Sales Machines that work virtually on Autopilot
video:
url: https://player.vimeo.com/video/397357934
thumbnail: /assets/images/new-web/elite/thumbnail-module2.png
accordion:
- title: "Build Automated Selling Machines"
body: "Once you see the whole picture, you’ll understand intuitively where funnels fit in. Learn to think like a “funnel architect”."
- title: "Nurture & Convert on Autopilot"
body: "Growth marketing is about building systems, rather than being a slave to your business. Learn how to take yourself out of the picture."
- title: "Use our Proven Funnel Blueprints"
body: "Fast templates that you can use over-and-over. Identify which one matches your business... and have a simple structure that you know will work."
learn:
- Learn the high-level funnel architectures that drive your entire growth strategy
- Implement surefire strategies to reduce friction & **slash acquisition costs**
- Use radical empathy to create emotional effects in online sales environments
- Eliminate funnel blockers that destroy your online conversions and effectiveness
- Use the technique of **“conversational sequencing”** to create hypnotic copy flow
- Structure multiple content-, sales- and product-driven funnels with confidence
- Learn intermediate & advanced tactics to increase funnel conversions
- Multiple proven, step-by-step templates to implement for immediate results
- Run efficient multi-variable testing and optimisation on all AARRR funnel metrics
testimonial:
body: "Nr. #1 reason to buy this course: get my hands on those step-by-step funnel templates!!"
name: Eva Moorman,
title: freelance designer and consultant
thumbnail: "/assets/images/eva.png"
core_content_summary: 6 videos, 58 min
core_content_items:
- title: Radical empathy
subtitle: "10:03 min"
- title: Conversational sequencing
subtitle: "5:50 min"
- title: Funnel building process
subtitle: "10:08 min"
- title: Email Course Funnel
subtitle: "12:29 min"
- title: Freemium Funnel
subtitle: "10:16 min"
- title: Product Demo Funnel
subtitle: "10:00 min"
bonus_content:
- title: Hypnotic Sales Funnels Guide
subtitle: PDF
- title: Webinar Funnel Template
subtitle: PDF
- title: Email Course Funnel Template
subtitle: PDF
- title: Product Demo Funnel Template
subtitle: PDF
- title: Freemium Funnel Template
subtitle: PDF
- title: VIP Funnel Template
subtitle: PDF
- title: Case study 1
subtitle: VIDEO
- title: Case study 2
subtitle: VIDEO
- title: Treasure Vault
subtitle: ONLINE
- name: Growth Engines
nav: 3
description: Build Growth Engines, The Core of Your Growth Strategy...
video:
url: https://player.vimeo.com/video/397358440
thumbnail: /assets/images/new-web/elite/thumbnail-module3.png
accordion:
- title: "Master Traffic & Acquisition"
body: "Drive traffic & leads through growth engines. Learn step-by-step blueprints for Facebook ads, outbound lead gen and content-based engines."
- title: "Scale Through Automation"
body: "Once you’ve seen a first growth engine, we’ll “connect the dots” and give the meta-blueprint that you can apply across any other channel."
- title: "The Architecture of Growth"
body: "Broken down over 5 different steps, learn everything from concepting, to A/B testing, tooling and scaling. A very practical module."
learn:
- Strategy: understand how growth engines fit into the wider growth masterplan
- Full meta-blueprint on how to design and architect growth engines on all channels
- Learn which steps you need to take to unleash the power of outbound engines
- Swipe files with effective & proven ads in virtually every startup industry
- Detailed blueprints & breakdown of the complete Facebook Ads engine
- Case studies and “behind the scenes” recordings of multiple real-world startups
- Learn the three predominant blueprints for inbound and “content-based” engines
testimonial:
body: "Over 25 different acquisition channels... and one master blueprint to rule them all!"
name: Mark Schnetlager
title: founder/CEO @ Markify
thumbnail: "/assets/images/mark.png"
core_content_summary: 7 videos, 71 min
core_content_items:
- title: Stable vs. Spikes
subtitle: "6:17 min"
- title: Core constraints
subtitle: "5:29 min"
- title: Growth Engine Meta-blueprint
subtitle: "12:45 min"
- title: Facebook ads engine
subtitle: "10:24 min"
- title: Lead gen engine
subtitle: "13:53 min"
- title: Content-driven engines
subtitle: "10:12 min"
- title: Profitability & scaling
subtitle: "13:04 min"
bonus_content_items:
- title: Facebook Ads Engine Guide
subtitle: PDF
- title: Tools Cheatsheet
subtitle: PDF
- title: Ads Swipe File
subtitle: PDF
- title: Treasure Vault
subtitle: ONLINE
- name: Copy & Conversions
nav: 4
description: Magic that drives sales. Learn Once — Benefit Forever
video:
url: https://player.vimeo.com/video/397359080
thumbnail: /assets/images/new-web/elite/thumbnail-module4.png
accordion:
- title: "The Keys of Hypnotic Storytelling"
body: "Story is the core of what drives emotions & conversions. I’ll show you how to use stories to effectively drive sales."
- title: "Craft High-Pulling Sales Flows"
body: "Structure drives everything. In fact, I use a simple set of 4 skills to consistently produce weapons-grade persuasion copy..."
- title: "Writer Better, Faster"
body: "Avoids “writers block”, and write copy that's twice as good, twice as fast!"
learn:
- How to become a confident writer and write twice as good, twice as fast
- Learn systematic copywriting, using proven frameworks to do the heavy lifting
- Use our simple P-S-T framework for creating highly effective copy flow
- Increase conversions by ethically tapping into hidden emotions and neglected pains
- Craft engaging “signature stories” that drive hypnotic, soft-sell conversions
- How to activate your inner salesman through mindset & story adjustments
testimonial:
body: "Copywriting is salesmanship at scale. The better your copy, the more you sell."
name: Willem Hoogslag
title: owns contentmarketing firm
thumbnail: "/assets/images/willem.png"
core_content_summary: 4 videos, 49 min
core_content_items:
- title: Story structure
subtitle: "11:15 min"
- title: Product copy
subtitle: "11:42 min"
- title: Closing
subtitle: "13:08 min"
- title: On writing well
subtitle: "12:57 min"
bonus_content:
- title: Copywriting Guide
subtitle: PDF
- title: Cheatsheet
subtitle: PDF
- title: Peeling the Onion worksheet
subtitle: PDF
- title: Case study 1
subtitle: VIDEO
- title: Case study 2
subtitle: VIDEO
- title: Treasure Vault
subtitle: ONLINE
- name: Retention
nav: 5
description: Close Your Growth Loop — Unleash Engineered Virality...
video:
url: https://player.vimeo.com/video/397359741
thumbnail: /assets/images/new-web/elite/thumbnail-module5.png
accordion:
- title: "Close Your Growth Loops"
body: "Retention & onboarding close out your growth loops efficiently. They are the backbone of stable, durable growth."
- title: "Build an Ambassadors Army"
body: "In the end, growth relies on turning cold leads into happy power users. To strengthen retention is to strengthen growth."
- title: "Increase Profits & Unlock Scale"
body: "Learn simple frameworks like the “Magic Moments Map” for swift & simple execution of both onboarding & retention strategies."
learn:
- Understand the four 2nd-order effects of retention that increase user acquisition
- Properly define, measure, segment, and analyze your retention
- Learn how high retention rates become structural advantage that kill competitors
- Explore 7 primary onboarding strategies that drive explosive product growth
- Model how retention pumps back into your growth engines & and generates traffic
- Leverage high retention into explosive & automated product-based growth loops
- Convert leads into brand ambassadors that recommend you to their peers
testimonial:
body: "High customer retention is like the 'golden ticket' to limitless expansion. This course covers it in depth..."
name: Frank Peters
title: works in consultancy firm
thumbnail: "/assets/images/frank.png"
core_content_summary: 6 videos, 67 min
core_content_items:
- title: Retention strategy
subtitle: "11:05 min"
- title: Retention matrix
subtitle: "14:36 min"
- title: Onboarding
subtitle: "8:05 min"
- title: Product & interface strategies
subtitle: "11:01 min"
- title: Educational strategies
subtitle: "13:53 min"
- title: Closing the loop
subtitle: "8:16 min"
bonus_content:
- title: Advanced Onboarding Guide
subtitle: PDF
- title: Magic Moments Map Worksheet
subtitle: PDF
- title: Case study 1
subtitle: VIDEO
- title: Case study 2
subtitle: VIDEO
- title: Treasure Vault
subtitle: ONLINE
- name: Advanced Strategy
nav: 6
description: This 'Strategic Module' Deepens Your Expertise as a Growth Strategist...
video:
url: https://player.vimeo.com/video/397360486
thumbnail: /assets/images/new-web/elite/thumbnail-module6.png
accordion:
- title: "Become a Growth Strategist"
body: "Learn intermediate & advanced growth strategies. Lead a scaling growth team with confidence."
- title: "Accelerate Across Channels"
body: "Data & analytics become your allies. Once you’ve hit your stride, learn to increase cadence & tempo."
- title: "Drive Explosive Product Growth"
body: "No matter what market, you lead growth efforts with focus & clarity of vision. Bridge high-level strategy and practical execution."
learn:
- Explore more sophisticated & complex growth marketing tactics and frameworks
- Use simple frameworks to increase clarity and strategic focus as you scale
- How to use high-tempo testing to find conversion increases fast & repeatedly
- Find product/market-fit faster using our strategic framework of “Risk Roadmaps”
- Learn to accelerate cycle speed for time compression and execution efficiency
- Deep understanding of traction channels, growth strategies and user acquisition
- Above all: become a leader/executer that can confidently lead a marketing team…
testimonial:
body: "The 'Advanced' module is a masterpiece—gave me the confidence to pursue a career in growth myself"
name: Heather Dawton
title: lifestyle entrepreneur
thumbnail: "/assets/images/heather.png"
core_content_summary: 8 videos, 81 min
core_content_items:
- title: Strategy overview
subtitle: "8:09 min"
- title: Modelling growth loops
subtitle: "11:25 min"
- title: High-tempo testing
subtitle: "8:52 min"
- title: Risk Roadmaps, part I
subtitle: "14:34 min"
- title: Risk Roadmaps, part II
subtitle: "9:49 min"
- title: Data & Analytics
subtitle: "14:04 min"
- title: Branding for growth
subtitle: "10:01 min"
- title: Wrapping up
subtitle: "4:22 min"
bonus_content:
- title: Risk Roadmap Guide
subtitle: PDF
- title: Cheatsheet (x2)
subtitle: PDF
- title: Editable Worksheet
subtitle: PDF
- title: Case study
subtitle: VIDEO
- title: Treasure Vault
subtitle: ONLINE
modules_execution:
build_measure_learn_items:
- title: you have an idea
subtitle: beginning of a strategy
- title: you build it
subtitle: implementation
- title: you measure it
subtitle: data
faq_general:
- q: How does this course help my business?
a: Lorem, ipsum dolor sit amet consectetur adipisicing elit. Tempora a hic libero voluptate, ullam ad vero et, corporis perferendis quam quidem dicta, laboriosam velit magnam saepe. Quaerat quo quidem unde!
- q: What previous experience is needed?
a: |
Elite is an intermediate/advanced level course. It assumes you already have basic business experience. If you don't have much previous experience, you should be ready for an aggressive learning curve.
All modules start with a quick intro to cover the basics, but then go straight to intermediate and advanced strategies and tactics. It's not a 'marketing for dummies' course, by any means.
- q: Which practical skills will I learn?
a: Lorem, ipsum dolor sit amet consectetur adipisicing elit. Tempora a hic libero voluptate, ullam ad vero et, corporis perferendis quam quidem dicta, laboriosam velit magnam saepe. Quaerat quo quidem unde!
- q: How much do growth marketers earn?
a: Lorem, ipsum dolor sit amet consectetur adipisicing elit. Tempora a hic libero voluptate, ullam ad vero et, corporis perferendis quam quidem dicta, laboriosam velit magnam saepe. Quaerat quo quidem unde!
faq_what_to_expect:
- q: Will I be able to work abroad after this course?
a: Lorem, ipsum dolor sit amet consectetur adipisicing elit. Tempora a hic libero voluptate, ullam ad vero et, corporis perferendis quam quidem dicta, laboriosam velit magnam saepe. Quaerat quo quidem unde!
- q: Pieter, how did you gain this experience?
a: Lorem, ipsum dolor sit amet consectetur adipisicing elit. Tempora a hic libero voluptate, ullam ad vero et, corporis perferendis quam quidem dicta, laboriosam velit magnam saepe. Quaerat quo quidem unde!
- q: Can I get 1-on-1 support if I get stuck?
a: Lorem, ipsum dolor sit amet consectetur adipisicing elit. Tempora a hic libero voluptate, ullam ad vero et, corporis perferendis quam quidem dicta, laboriosam velit magnam saepe. Quaerat quo quidem unde!
- q: Is this an entire growth marketing blueprint?
a: Lorem, ipsum dolor sit amet consectetur adipisicing elit. Tempora a hic libero voluptate, ullam ad vero et, corporis perferendis quam quidem dicta, laboriosam velit magnam saepe. Quaerat quo quidem unde!
faq_pricing:
- q: Which package should I buy?
a: Lorem, ipsum dolor sit amet consectetur adipisicing elit. Tempora a hic libero voluptate, ullam ad vero et, corporis perferendis quam quidem dicta, laboriosam velit magnam saepe. Quaerat quo quidem unde!
- q: What is the refund policy?
a: Lorem, ipsum dolor sit amet consectetur adipisicing elit. Tempora a hic libero voluptate, ullam ad vero et, corporis perferendis quam quidem dicta, laboriosam velit magnam saepe. Quaerat quo quidem unde!
- q: For how long do I gain access?
a: Lorem, ipsum dolor sit amet consectetur adipisicing elit. Tempora a hic libero voluptate, ullam ad vero et, corporis perferendis quam quidem dicta, laboriosam velit magnam saepe. Quaerat quo quidem unde!
- q: What's stopping you from buying Elite, right now?
a: Lorem, ipsum dolor sit amet consectetur adipisicing elit. Tempora a hic libero voluptate, ullam ad vero et, corporis perferendis quam quidem dicta, laboriosam velit magnam saepe. Quaerat quo quidem unde!
pieter_note_points:
- I do all the “heavy lifting”
- It’s clear, and focused
- These models are proven
- This is not for Silicon Valley unicorns
- The growth loops paradigm works
- Practical, step-by-step execution
- You get personal support
- An excellent guarantee
---
{% capture pricing_table %}
<div class="pricing-table row shadow-grey">
<!-- PRICING TABLE -->
{% for package in page.pricing_table %}
<div class="pricing-table-item col d-flex flex-column px-0 mt-5 mt-md-0">
<div class="pricing-table-item-upper d-flex flex-column py-5 flex-grow-1">
<h3 class="package-title mb-4 text-center text-md-left">
{{ package.title | markdownify | remove: '<p>' | remove: '</p>' }}
</h3>
<div class="flex-grow-1">
{% for item in package.items %}
<div class="d-flex align-items-center my-md-3">
<div class="checkmark d-flex mr-3">
<div class="w-auto position-relative">
<img class="fore" style="width: 30px; height: 30px;" src="/assets/images/new-web/check_icon_fore.svg" />
<div class="back">
<img style="width: 30px; height: 30px;" src="/assets/images/new-web/check_icon_back.png" />
</div>
</div>
</div>
<div>
<p class="mb-0">{{ item | markdownify | remove: '<p>' | remove: '</p>' }}</p>
</div>
</div>
{% endfor %}
</div>
<div><hr></div>
<div class="extra-items">
{% for item in package.extra_items %}
<div class="d-flex align-items-center my-md-3">
<div class="checkmark d-flex mr-3">
<div class="w-auto position-relative">
<img class="fore" style="width: 30px; height: 30px;" src="/assets/images/new-web/check_icon_fore.svg" />
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<img style="width: 30px; height: 30px;" src="/assets/images/new-web/check_icon_back.png" />
</div>
</div>
</div>
<div>
<p class="mb-0"><strong>{{ item }}</strong></p>
</div>
</div>
{% endfor %}
</div>
</div>
<div class="price-box p-5 text-center text-md-left">
<h3 class="mb-0 mb-md-2">{{ package.price | markdownify | remove: '<p>' | remove: '</p>' }}</h3>
<p>{{ package.subprice | markdownify | remove: '<p>' | remove: '</p>' }}</p>
<button class="mt-4 btn btn-primary btn-shadow font-weight-bold shadow-grey" style="bottom: -30px; position: absolute;"">
Get it now
</button>
</div>
</div>
{% endfor %}
</div>
{% endcapture %}
<script src="{{ "/assets/js/drip.js" | relative_url }}"></script>
<!-- Drip
/////////////////////////////////////////////////////////////////////////////////////////////// -->
<script>
var _dcq = _dcq || [];
var _dcs = _dcs || {};
_dcs.account = '3029595';
(function() {
var dc = document.createElement('script');
dc.type = 'text/javascript'; dc.async = true;
dc.src = '//tag.getdrip.com/3029595.js';
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s.parentNode.insertBefore(dc, s);
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<main id="sales">
<!-- SECTION: Hero -->
<section id="hero" class="pt-xs-5">
<div class="container position-relative text-center text-md-left">
<div class="row">
<div class="col-md-6 px-4 px-md-6 mb-3">
<h3>The</h3>
<h1 class="mb-4">Growth Stack</h1>
<p class="lead">Say goodbye to the unstructured madness of endless “growth hacks”… <strong>and hello to a simple, structured framework for growth.</strong></p>
</div>
<div class="col-md-6 hero-stack-col px-4 ">
<img class="bg-image" src="/assets/images/new-web/elite/hero-bg.svg" />
<div class="bg-image-overlay"></div>
<div class="hero-stack">
<div></div>
<div></div>
<div></div>
<div></div>
<div></div>
</div>
</div>
</div>
</div>
</section>
<!-- SECTION: Marketing game -->
<section id="marketing-game" class="pb-0">
<div class="container">
<div class="row">
<div class="col-md-6 px-3 px-md-0 mb-5 mb-md-0 text-center text-md-left position-relative">
<div id="marketing-game-sidebar">
<h3 class="mb-4 px-md-6">You might have noticed this:</h3>
<p class="lead px-md-6 mb-0">The online marketing game is changing in a BIG way—what used to work before, simply <strong>isn’t working anymore.</strong></p>
</div>
</div>
<div class="items col-md-6 px-3 px-md-6">
{% for item in page.marketing_game %}
<div class="text-center text-md-left mb-5">
<img class="mb-4" src="{{ item.image }}" />
<p>{{ item.text }}</p>
</div>
{% endfor %}
</div>
</div>
</div>
</section>
<!-- SECTION: No -->
<section id="no" class="py-0">
<div class="container position-relative block-1 px-0 px-md-3">
<div class="px-3 pb-5 pl-md-5 pt-md-5 pb-md-5 pr-md-6 text-center text-md-left">
<h3>So what’s a business owner to do?</h3>
<p class="lead mb-0">Chase that white rabbit down into the tactical madness of manipulative “growth hacks” and sketchy SEO tactics?</p>
<div class="block-shadow"></div>
</div>
</div>
<section class="alternate-section py-0">
<div class="container px-0">
<div class="parallax-bg"></div>
</div>
</section>
<div class="container position-relative block-2 px-0 px-md-3 px-0">
<div class="px-3 pl-md-6 pt-5 pb-5 pr-md-5 ml-auto position-relative text-center text-md-left">
<div class="block-shadow"></div>
<p class="lead mt-1"><strong>There’s no substance there.</strong> Tactical “growth hacking” tips are a fad and an illusion.</h3>
<p>Chase that white rabbit down into the tactical madness of manipulative “growth hacks” and sketchy SEO tactics?</p>
</div>
</div>
</section>
<!-- SECTION: Understanding -->
<section id="understanding" class="pt-0">
<div class="container text-center">
<div class="row">
<div class="col-md-12 mb-4 mb-md-5">
<h3><strong>Understanding</strong> is the key here.</h3>
</div>
<div class="col-md-6 pl-md-0 mb-3 mb-md-0">
<div class="d-flex align-items-center justify-content-center position-relative button-1">
<p class="lead mb-0">You don’t need hacks.</p>
</div>
</div>
<div class="col-md-6">
<button class="btn btn-primary btn-shadow shadow-secondary button-2 active-inview">
<p class="lead mb-0">You need <strong>clarity of thought.</strong></p>
</button>
</div>
</div>
</div>
<div class="container container-narrow text-center mt-4 mt-md-5 pt-4">
<div class="row">
<div class="col px-md-0">
What you need is a stronger mental model to scaffold your thoughts and decision making on.
<p class="lead mt-4">
<strong>Something like the growth stack.</strong>
</p>
</div>
</div>
</div>
</section>
<!-- SECTION: Framework -->
<section id="framework" class="ignore-mobile-padding">
<div class="container container-narrow-md text-center mb-4">
<div class="row">
<div class="col-md-12">
<h3>The <strong>Growth Stack</strong> is the simplest framework to quickly understand modern growth marketing</h3>
</div>
</div>
</div>
<div class="container container-narrow text-center mb-5">
<div class="row">
<div class="col-md-12 px-md-0">
<p>In order to unlock explosive product growth for a startup company or high-growth venture, you need mastery over 3 different areas. Three fundamental “layers” of the growth stack: </p>
</div>
</div>
</div>
<div class="container text-center">
<div class="row">
<div class="col-md-12 py-5">
<div class="image shadow-grey">
<img class="img-fluid" src="/assets/images/new-web/elite/growth_stack_stacked.jpg">
</div>
</div>
</div>
</div>
</section>
<!-- SECTION: Layers -->
<section id="layers" class="alternate-section">
<div class="container">
<div class="row">
<div class="col-md-6 px-md-6 mb-4 mb-md-0 text-center text-md-left">
<p class="mb-5">Shall I quickly define each layer for you, so we’re on the same page?</p>
<h3>Okay, here they are:</h3>
</div>
<div class="col-md-6 px-0">
<div class="accordion" id="layers-accordion">
{% for item in page.layer_items %}
{% assign accordion_width_minus = forloop.index0 | times: 20 %}
{% assign accordion_width = 512 | minus: accordion_width_minus %}
<div
class="accordion-item accordion-item-style1 pr-4 m-auto position-relative {% if forloop.index == 1 %}active{% endif %}">
<div class="accordion-item-header" id="heading-{{ forloop.index }}">
<h3 class="mb-0">
<button
class="btn btn-link d-flex align-items-center justify-content-between pl-0 w-100" type="button" data-toggle="collapse" data-target="#collapse-{{ forloop.index }}" aria-expanded="true" aria-controls="collapse-{{ forloop.index }}">
<div class="d-flex align-items-center">
<div class="checkmark checkmark-number d-flex active {{ include.class }}">
<div class="w-auto position-relative">
<div class="fore">
{{ forloop.index }}
</div>
<div class="back">
<img src="/assets/images/new-web/check_icon_back.png" />
</div>
</div>
</div>
<p class="lead mb-0"><strong>{{ item.title }}</strong></p>
</div>
<div class="arrow">
<img src="/assets/images/new-web/elite/arrow_right.svg" />
</div>
</button>
</h3>
</div>
<div id="collapse-{{ forloop.index }}" class="collapse {% if forloop.index == 1 %}show{% endif %}" aria-labelledby="heading-{{ forloop.index }}" data-parent="#layers-accordion">
<div class="accordion-item-body">
<hr class="mt-2 mb-4">
{{ item.body }}
</div>
</div>
</div>
{% endfor %}
</div>
</div>
</div>
</div>
</section>
<!-- SECTION: Build measure learn -->
<section id="build-measure-learn" class="pt-5 pt-md-0 alternate-section">
<div class="container container-narrow-lg">
<div class="row">
<div class="col-md-12 px-md-0 mb-5 text-center">
<p class="lead">It’s actually an old idea — in lean startup parlance, this is called the <strong>“build-measure-learn”</strong> loop:</p>
</div>
<div class="col-md-12 px-2 text-md-center text-left">
<div class="step-wrapper d-flex flex-column flex-md-row px-3 px-md-4 justify-content-between align-items-center position-relative">
{% for item in page.build_measure_learn_items %}
<div class="step-item p-4 d-flex justify-content-center align-items-start align-items-md-center flex-column">
<p class="lead mb-0"><strong>{{ item.title }}</strong></p>
<p class="mb-0">{{ item.subtitle }}</p>
</div>
{% if forloop.index != page.build_measure_learn_items.size %}
<div class="arrow">
<img src="/assets/images/new-web/elite/step_arrow_right.svg" />
</div>
{% endif %}
{% endfor %}
<img class="d-block d-md-none arrow-vertical" src="/assets/images/new-web/elite/arrow-vertical.svg" />
</div>
</div>
<div class="col-md-12 text-center mt-5 position-relative">
<div class="step-inner-text">
<p class="lead mb-0"><strong>you learn from it</strong></p>
<p class="mb-0">strategy, again</p>
</div>
<div>
<img class="d-none d-md-flex m-auto arrow-horizontal" src="/assets/images/new-web/elite/arrow-horizontal.svg" />
</div>
<div class="step-outer-text mt-3">
<p class="lead mb-0"><strong>and the cycle repeats</strong></p>
</div>
<div class="col-md-12 px-0 pt-3">
<p>You want to iterate through that loop as quickly as possible, to ultimately end up with a growth model that works for your unique product and unique situation.</p>
</div>
</div>
</div>
</div>
</section>
<!-- <section class="alternate-section text-center pb-0 pt-md-4 pt-md-0">
<div class="container container-narrow mb-5">
<div class="row">
<div class="col-md-12 px-md-0">
<p>You want to iterate through that loop as quickly as possible, to ultimately end up with a growth model that works for your unique product and unique situation:</p>
</div>
</div>
</div>
<div class="container">
<div class="row">
<div class="col-md-12 px-0">
<div class="shadow-grey" style="width: 100%; height: 578px; background: #fff;">
</div>
</div>
</div>
</div>
</section>
<section style="background-image: linear-gradient(to top, #ffffff, #eff0f6);">
<div class="container text-center">
<div class="row">
<div class="col-md-12 px-4 px-md-0 mt-4 mt-md-0">
<p class="lead mb-0">Let’s explore what this strategy looks like…</p>
</div>
</div>
</div>
</section> -->
<!-- SECTION: Strategy layer -->
<section style="background-image: linear-gradient(to top, #ffffff, #eff0f6);" id="strategy-layer" class="pt-0">
<div class="container container-narrow-md text-center mb-4">
<div class="row">
<div class="col-md-12">
<p class="lead mb-0 pb-4">Let’s explore what this strategy looks like…</p>
<h3><strong>The strategy layer:</strong> durable, scalable sources of new users are built on growth loops</h3>
</div>
</div>
</div>
<div class="container container-narrow">
<div class="row">
<div class="col-md-12 px-md-0">
<p>Growth strategies anchor marketing and distribution deep inside the product experience: the product gets engineered like a virus. Growth loops are cycles where every users generates opportunities to “infect” new people and spread to other users—like how an infectious virus spreads from one person to others.</p>
</div>
<div class="col-md-12">
<div class="image shadow-grey">
<img class="img-fluid" src="/assets/images/napkin.jpg">
</div>
</div>
<div class="col-md-12 px-md-0 my-4">
<p class="lead">It’s for a reason that “growth hacking” started off as essentially viral marketing—that’s still the core of the design process, even though there are many more options now.</p>
<p>Over time a product can even develop multiple growth loops, and they can reinforce each other. But the key notion is that you’ll need this “engineered virality” that comes from a growth loop.</p>
<p>In order to reason about those loops, we break loops down into 3 components or “systems”.</p>
<p>They form a circular system together:</p>
</div>
{% for item in page.strategy_layer_items %}
<div class="strategy-layer-item col-md-12 mb-4 px-md-0">
<div class="d-flex">
<div class="checkmark d-flex mr-3">
<div class="w-auto position-relative">
<img class="fore" style="width: 30px; height: 30px;" src="/assets/images/new-web/check_icon_fore.svg" />
<div class="back">
<img style="width: 30px; height: 30px;" src="/assets/images/new-web/check_icon_back.png" />
</div>
</div>
</div>
<div class="pt-2">
<p class="lead strategy-layer-item-title"><strong>{{ item.title }}</strong></p>
<p class="strategy-layer-item-body">{{ item.body }}</p>
</div>
</div>
</div>
{% endfor %}
<div class="col-md-12 px-md-0 mb-4">
<p>These 3 systems—and the various ways in which they interplay—make up the core of the strategy layer.</p>
</div>
<div class="col-md-12 text-center pt-4">
<p class="lead mb-0">Now, here’s the cool thing…</p>
</div>
</div>
</div>
<div class="container container-narrow-md text-center my-5">
<div class="row">
<div class="col-md-12 px-md-0">
<h3>There are over 25+ growth loops currently known — and <strong>each of them</strong> can turn a struggling business into a revenue-generating powerhouse</h3>
</div>
</div>
</div>
<div class="container container-narrow">
<div class="row">
<div class="col-md-12 px-md-0">
<p>Modern growth marketing is fundamentally about systems-thinking: build automated systems that allow you to scale your marketing from “hustling harder” to actually scaling <strong>systematically</strong> and <strong>predictably</strong>.</p>
<p>Growth is about framing marketing as an engineering problem: user acquisition can be systemized, fine-tuned and executed as an automated system.</p>
<p>In order to get there, you obviously need more than just the right strategy: you also need the right <strong>skills</strong> to execute your strategy, and you need a <strong>data foundation</strong> to tell what’s working and what’s not.</p>
<p class="lead">Growth marketing—like anything—depends on having the right <strong>skills</strong> to execute. And it depends on data & analytics infrastructure to guide your execution.</p>
</div>
</div>
</div>
</section>
<!-- SECTION: Pillars -->
<section id="pillars" class="alternate-section" style="background: #181d33;">
<div class="container container-narrow-md text-center mb-5">
<div class="row">
<div class="col-md-12 px-md-0 px-4 text-light">
<h3>Out of these simple ideas evolved the
<strong class="text-primary">“6 Pillars of Growth”</strong> that you might have heard about…</h3>
</div>
</div>
</div>
<div class="container pillar-group-container px-0 pt-5">
<div class="pillar-group mb-5" style="width: 1040px; height: 100vh; display: flex; flex-direction: column; justify-content: center;">
<div class="pillars-block d-flex justify-content-between">
{% for item in page.pillars_row %}
<div class="pillar">
<div class="pillar-top">
<div class="pillar-top-inner">
<img src="{{ item.image }}" />
</div>
<div class="left-shadow"></div>
<div class="right-shadow"></div>
</div>
<div class="pillar-bottom">
<div class="pillar-floor-inner"></div>
</div>
</div>
{% endfor %}
</div>
<div class="pillars-text row text-center mt-4">
<div class="col text-light">
<p class="pillar-title lead mb-3"
{% for item in page.pillars_row %} item-{{ forloop.index0 }}="{{ item.title }}" {% endfor %} item-final="{{ page.pillars_final_title }}">{{ page.pillars_row.first.title }}</p>
<p class="pillar-body" style="color: #979cb6;"
{% for item in page.pillars_row %} item-{{ forloop.index0 }}="{{ item.body }}" {% endfor %} item-final="{{ page.pillars_final_body }}">{{ page.pillars_row.first.body }}</p>
</div>
</div>
</div>
</div>
</section>
<section class="alternate-section pt-0" style="background: #181d33;">
<div class="container">
<div class="row text-center text-light">
<div class="col-md-12">
<p class="lead mb-4">Here’s the magic:</p>
<h3 class="mb-5"><strong>that’s all you will ever need.</strong></h3>
<img class="pt-4 mb-3" src="/assets/images/new-web/elite/pillars.svg" />
<p style="color: #979cb6;">Together, these 6 pillars form the full growth stack…</p>
</div>
</div>
</div>
</section>
<!-- SECTION: -->
<section style="background-image: linear-gradient(to top, #ffffff, #eff0f6);">
<div class="container container-narrow-md text-center">
<div class="row">
<div class="col-md-12 mb-5">
<p class="lead mb-4">This is the essence of startup marketing and user growth.</p>
<h3>What you need is a clean framework, that’s easy to reason about.</h3>
</div>
</div>
</div>
<div class="container mb-5">
<div class="row">
<div class="col-md-12 px-0">
<div class="shadow-grey" style="width: 100%; height: 578px; background: #fff;">
<img class="img-fluid" src="/assets/images/new-web/elite/growth_stack_complete.jpg">
</div>
</div>
</div>
</div>
<div class="container container-narrow text-center pt-4">
<div class="row">
<div class="col-md-12 px-md-0">
<p>You need a stronger mental model to scaffold your thoughts and decision making on.</p>
<p>I’m both delighted and shocked by the payoff. I’ve never been more convinced that systematic growth marketing will revolutionize the way we think about marketing & user acquisition. <strong>The results are transformational.</strong></p>
</div>
</div>
</div>
</section>
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<h3><strong>Here is some feedback we received from other entrepreneurs</strong>—like yourself—that started to apply these growth concepts.</h3>
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