diff --git a/tutorecommerce/plugin.py b/tutorecommerce/plugin.py
index 5c864724..d23d99cc 100644
--- a/tutorecommerce/plugin.py
+++ b/tutorecommerce/plugin.py
@@ -79,6 +79,7 @@
                 },
             },
         },
+        "ATLAS_PULL": False,
     },
 }
 
diff --git a/tutorecommerce/templates/ecommerce/build/ecommerce/Dockerfile b/tutorecommerce/templates/ecommerce/build/ecommerce/Dockerfile
index b7d25add..2f9974d2 100644
--- a/tutorecommerce/templates/ecommerce/build/ecommerce/Dockerfile
+++ b/tutorecommerce/templates/ecommerce/build/ecommerce/Dockerfile
@@ -2,15 +2,16 @@
 ###### Minimal image with base system requirements for most stages
 FROM docker.io/ubuntu:20.04 as minimal
 
+ENV DEBIAN_FRONTEND=noninteractive
 RUN {% if is_buildkit_enabled() %}--mount=type=cache,target=/var/cache/apt,sharing=locked \
     --mount=type=cache,target=/var/lib/apt,sharing=locked{% endif %} \
     apt update && \
-    apt install -y curl git-core language-pack-en
+    apt install -y curl gettext git-core language-pack-en
 
 ###### Checkout code
 FROM minimal as checkout
 
-ARG ECOMMERCE_REPOSITORY=https://github.com/edx/ecommerce.git
+ARG ECOMMERCE_REPOSITORY=https://github.com/openedx/ecommerce.git
 ARG ECOMMERCE_VERSION='{{ OPENEDX_COMMON_VERSION }}'
 RUN mkdir -p /openedx/ecommerce && \
     git clone $ECOMMERCE_REPOSITORY --branch $ECOMMERCE_VERSION --depth 1 /openedx/ecommerce
@@ -79,6 +80,12 @@ RUN cd /openedx/requirements/ \
 {% for extra_requirement in ECOMMERCE_EXTRA_PIP_REQUIREMENTS %}RUN {% if is_buildkit_enabled() %}--mount=type=cache,target=/openedx/.cache/pip,sharing=shared,uid=${APP_USER_ID} {% endif %}pip install '{{ extra_requirement }}'
 {% endfor %}
 
+{% if ECOMMERCE_ATLAS_PULL %}
+# Pull translations. Support the OEP-58 proposal behind a feature flag until it's fully implemented.
+RUN atlas pull {{ patch("atlas-extra-args") }} translations/ecommerce/ecommerce/conf/locale:ecommerce/conf/locale
+RUN python manage.py compilemessages
+{% endif %}
+
 # Collect static assets (aka: "make static")
 COPY --chown=app:app assets.py ./ecommerce/settings/assets.py
 ENV DJANGO_SETTINGS_MODULE ecommerce.settings.assets