Dojo4 is certified as a B Corp. We choose this certification and participation in the B Corp community for a number of reasons:
- Community - The B Corp community is an impressive cohort of inspiring, hardworking and collaborative organizations that we feel fortunate to be part of. They've allowed us to be part of a global economy of reliable resources for best practices and a valuable network for forwarding the success of our business.
- Roadmap - It's easy to want to make a positive impact. But it's harder to know how to do that well. The B Corp assessment and community have both provided a rich resource for practical know-how and inspirational visioning.
- Marketing - We haven't spent a dime on marketing since we became a B Corp. Having the certification badge on our website, being able to win Best for the World (and Colorado) awards and being able to talk with our potential clients about what it means to be a B Corp has been all the marketing we need. It frames the conversations we want to be having.
- Advocacy - Being a B Corp is one of the ways that we are part of the global movement to use business as a force for good. As a participant and voice in that movement, we validate that business can and should improve peoples' lives and regenerate natural environments.
- Meaning - Meaning is the currency that gives our company real value. We are in a constant cycle of forgetting the purpose of our business, losing heart and then being reminded once again. Being a B Corp has provided us with a safety net to help us from falling off that cycle of finding meaning. The principles of interdependence, symbolized by B Corps, give us the fundamental purpose of being of benefit, that we to come back to over and over again.