diff --git a/apps/api/.env.example b/apps/api/.env.example
index 91edc761..384b6e5d 100644
--- a/apps/api/.env.example
+++ b/apps/api/.env.example
@@ -34,6 +34,8 @@ STUDENT_PROFILE_URL=http://localhost:3000
 # R2_BUCKET_NAME=
 # R2_SECRET_ACCESS_KEY=
 # SENTRY_DSN=
+# SHOPIFY_ACCESS_TOKEN=
+# SHOPIFY_STORE_NAME=
 # SLACK_ANNOUNCEMENTS_CHANNEL_ID=
 # SLACK_ADMIN_TOKEN=
 # SLACK_BIRTHDATE_FIELD_ID=
diff --git a/apps/api/src/shared/env.ts b/apps/api/src/shared/env.ts
index a5ed001d..9a875f17 100644
--- a/apps/api/src/shared/env.ts
+++ b/apps/api/src/shared/env.ts
@@ -43,6 +43,8 @@ const BaseEnvironmentConfig = z.object({
   R2_SECRET_ACCESS_KEY: EnvironmentVariable,
   REDIS_URL: EnvironmentVariable,
   SENTRY_DSN: EnvironmentVariable,
+  SHOPIFY_ACCESS_TOKEN: EnvironmentVariable,
+  SHOPIFY_STORE_NAME: EnvironmentVariable,
   SLACK_ANNOUNCEMENTS_CHANNEL_ID: EnvironmentVariable,
   SLACK_ADMIN_TOKEN: EnvironmentVariable,
   SLACK_BIRTHDATE_FIELD_ID: EnvironmentVariable,
@@ -84,6 +86,8 @@ const EnvironmentConfig = z.discriminatedUnion('ENVIRONMENT', [
     R2_BUCKET_NAME: true,
     R2_SECRET_ACCESS_KEY: true,
     SENTRY_DSN: true,
+    SHOPIFY_ACCESS_TOKEN: true,
+    SHOPIFY_STORE_NAME: true,
     SLACK_ANNOUNCEMENTS_CHANNEL_ID: true,
     SLACK_ADMIN_TOKEN: true,
     SLACK_BIRTHDATE_FIELD_ID: true,
diff --git a/apps/member-profile/app/routes/_profile.home.claim-swag-pack._index.tsx b/apps/member-profile/app/routes/_profile.home.claim-swag-pack._index.tsx
index 9a55acc4..09d92119 100644
--- a/apps/member-profile/app/routes/_profile.home.claim-swag-pack._index.tsx
+++ b/apps/member-profile/app/routes/_profile.home.claim-swag-pack._index.tsx
@@ -99,23 +99,32 @@ export default function ClaimSwagPack() {
 
   return (
     <>
-      <Modal.Header>
-        <Modal.Title>Claim Your Swag Pack 🎁</Modal.Title>
-        <Modal.CloseButton />
-      </Modal.Header>
-
       <Suspense fallback={<LoadingState />}>
         <Await resolve={inventoryPromise}>
           {(inventory) => {
             return inventory > 0 ? (
-              <ClaimSwagPackForm />
+              <>
+                <Modal.Header>
+                  <Modal.Title>Claim Your Swag Pack 🎁</Modal.Title>
+                  <Modal.CloseButton />
+                </Modal.Header>
+
+                <ClaimSwagPackForm />
+              </>
             ) : (
-              <Modal.Description>
-                Unfortunately, we ran out of swag pack inventory. However, we're
-                restocking ASAP and you should be able to claim a pack in the
-                next 2-4 weeks. Sorry about any inconvenience and thank you for
-                your patience!
-              </Modal.Description>
+              <>
+                <Modal.Header>
+                  <Modal.Title>
+                    Sit tight, we're sending you a gift card! 🤑
+                  </Modal.Title>
+                  <Modal.CloseButton />
+                </Modal.Header>
+
+                <Modal.Description>
+                  We're changing the way we send out swag. Give us 2 business
+                  days and we'll send you a gift card to our Merch Store!
+                </Modal.Description>
+              </>
             );
           }}
         </Await>
diff --git a/apps/member-profile/app/routes/_profile.home.tsx b/apps/member-profile/app/routes/_profile.home.tsx
index 70160a18..35fe05e9 100644
--- a/apps/member-profile/app/routes/_profile.home.tsx
+++ b/apps/member-profile/app/routes/_profile.home.tsx
@@ -233,20 +233,14 @@ export default function HomeLayout() {
   const showOnboardingCard =
     !!student.joinedAfterActivation && !student.onboardedAt;
 
-  const showSwagCard =
-    !!student.joinedAfterActivation &&
-    !!student.activatedAt &&
-    !student.claimedSwagPackAt;
-
   return (
     <>
       <Text variant="2xl">Hey, {student.firstName}! 👋</Text>
 
-      {(showActivationCard || showOnboardingCard || showSwagCard) && (
+      {(showActivationCard || showOnboardingCard) && (
         <>
           <div className="grid grid-cols-1 items-start gap-4 @[1000px]:grid-cols-2 @[1500px]:grid-cols-3">
             {showActivationCard && <ActivationCard />}
-            {showSwagCard && <ClaimSwagPackCard />}
             {showOnboardingCard && <OnboardingSessionCard />}
           </div>
 
@@ -348,29 +342,6 @@ function ActiveStatusCard() {
   );
 }
 
-function ClaimSwagPackCard() {
-  return (
-    <Card>
-      <Card.Title>Claim Swag Pack 🎁</Card.Title>
-
-      <Card.Description>
-        Congratulations on becoming an activated ColorStack member! As a thank
-        you for engaging in the community, we would love to send you a
-        ColorStack swag pack.
-      </Card.Description>
-
-      <Button.Group>
-        <Link
-          className={getButtonCn({ variant: 'primary' })}
-          to={Route['/home/claim-swag-pack']}
-        >
-          Claim Swag Pack
-        </Link>
-      </Button.Group>
-    </Card>
-  );
-}
-
 function OnboardingSessionCard() {
   return (
     <Card>
diff --git a/packages/core/package.json b/packages/core/package.json
index 3e18ec55..80ed4fef 100644
--- a/packages/core/package.json
+++ b/packages/core/package.json
@@ -29,7 +29,7 @@
     "./gamification/types": "./src/modules/gamification/gamification.types.ts",
     "./gamification/ui": "./src/modules/gamification/gamification.ui.tsx",
     "./github": "./src/modules/github/github.ts",
-    "./goody": "./src/modules/goody/goody.ts",
+    "./goody": "./src/modules/goody.ts",
     "./location": "./src/modules/location/location.core.ts",
     "./location/types": "./src/modules/location/location.types.ts",
     "./location/ui": "./src/modules/location/location.ui.tsx",
diff --git a/packages/core/src/modules/goody/goody.ts b/packages/core/src/modules/goody.ts
similarity index 100%
rename from packages/core/src/modules/goody/goody.ts
rename to packages/core/src/modules/goody.ts
diff --git a/packages/core/src/modules/member/events/activation-step-completed.ts b/packages/core/src/modules/member/events/activation-step-completed.ts
index fb803cbe..669b8b9a 100644
--- a/packages/core/src/modules/member/events/activation-step-completed.ts
+++ b/packages/core/src/modules/member/events/activation-step-completed.ts
@@ -5,6 +5,7 @@ import { db } from '@oyster/db';
 import { ActivationRequirement, type Student } from '@oyster/types';
 
 import { job } from '@/infrastructure/bull/use-cases/job';
+import { activateMember } from '@/modules/member/use-cases/activate-member';
 import { ENV } from '@/shared/env';
 import { ErrorWithContext } from '@/shared/errors';
 
@@ -78,7 +79,7 @@ export async function onActivationStepCompleted(
   });
 
   if (activated) {
-    await activateStudent(studentId);
+    await activateMember(studentId);
   }
 
   const [newRequirementCompleted] = updatedCompletedRequirements.filter(
@@ -212,18 +213,6 @@ async function updateCompletedRequirements(studentId: string) {
   return updatedRequirements;
 }
 
-async function activateStudent(id: string) {
-  await db
-    .updateTable('students')
-    .set({ activatedAt: new Date() })
-    .where('id', '=', id)
-    .execute();
-
-  job('student.activated', {
-    studentId: id,
-  });
-}
-
 async function sendProgressNotification({
   activationRequirementsCompleted,
   firstName,
@@ -241,7 +230,7 @@ async function sendProgressNotification({
 
       You've completed all of your activation requirements, which means...you are now an *activated* ColorStack member.
 
-      You can now claim your free swag pack in your <https://app.colorstack.io/home|*Member Profile*>! 🎁
+      You can now claim your free ColorStack merch <https://app.colorstack.io/home/claim-swag-pack|*here*>! 🎁
     `;
   } else {
     message = dedent`
diff --git a/packages/core/src/modules/member/events/member-activated.ts b/packages/core/src/modules/member/events/member-activated.ts
index 1072fc27..21777e3d 100644
--- a/packages/core/src/modules/member/events/member-activated.ts
+++ b/packages/core/src/modules/member/events/member-activated.ts
@@ -2,7 +2,6 @@ import { db } from '@oyster/db';
 
 import { type GetBullJobData } from '@/infrastructure/bull/bull.types';
 import { job } from '@/infrastructure/bull/use-cases/job';
-import { ENV } from '@/shared/env';
 
 export async function onMemberActivated({
   studentId,
@@ -17,13 +16,4 @@ export async function onMemberActivated({
     studentId: student.id,
     type: 'get_activated',
   });
-
-  job('notification.email.send', {
-    data: {
-      firstName: student.firstName,
-      studentProfileUrl: ENV.STUDENT_PROFILE_URL,
-    },
-    name: 'student-activated',
-    to: student.email,
-  });
 }
diff --git a/packages/core/src/modules/notification/use-cases/send-email.ts b/packages/core/src/modules/notification/use-cases/send-email.ts
index 7ce73bbe..2fd85377 100644
--- a/packages/core/src/modules/notification/use-cases/send-email.ts
+++ b/packages/core/src/modules/notification/use-cases/send-email.ts
@@ -11,7 +11,6 @@ import {
   ReferralAcceptedEmail,
   ReferralSentEmail,
   ResumeSubmittedEmail,
-  StudentActivatedEmail,
   StudentAttendedOnboardingEmail,
   StudentRemovedEmail,
 } from '@oyster/email-templates';
@@ -73,7 +72,6 @@ async function sendEmailWithPostmark(input: EmailTemplate) {
     .with('resume-submitted', () => FROM_NOTIFICATIONS)
     .with('referral-accepted', () => FROM_NOTIFICATIONS)
     .with('referral-sent', () => FROM_NOTIFICATIONS)
-    .with('student-activated', () => FROM_NOTIFICATIONS)
     .with('student-attended-onboarding', () => FROM_NOTIFICATIONS)
     .with('student-removed', () => FROM_NOTIFICATIONS)
     .exhaustive();
@@ -149,9 +147,6 @@ function getHtml(input: EmailTemplate): string {
     .with({ name: 'resume-submitted' }, ({ data }) => {
       return ResumeSubmittedEmail(data);
     })
-    .with({ name: 'student-activated' }, ({ data }) => {
-      return StudentActivatedEmail(data);
-    })
     .with({ name: 'student-attended-onboarding' }, ({ data }) => {
       return StudentAttendedOnboardingEmail(data);
     })
@@ -191,9 +186,6 @@ function getSubject(input: EmailTemplate): string {
     .with({ name: 'resume-submitted' }, ({ data }) => {
       return `Confirmation: ${data.resumeBookName} Resume Book! ✅`;
     })
-    .with({ name: 'student-activated' }, () => {
-      return 'Swag Pack 😜';
-    })
     .with({ name: 'student-attended-onboarding' }, () => {
       return "Onboarding Session, ✅! What's Next?";
     })
@@ -229,7 +221,6 @@ async function getAttachments(
       { name: 'referral-accepted' },
       { name: 'referral-sent' },
       { name: 'resume-submitted' },
-      { name: 'student-activated' },
       { name: 'student-removed' },
       () => {
         return undefined;
diff --git a/packages/core/src/modules/shopify.ts b/packages/core/src/modules/shopify.ts
new file mode 100644
index 00000000..4b0eab80
--- /dev/null
+++ b/packages/core/src/modules/shopify.ts
@@ -0,0 +1,230 @@
+import { reportException } from '@/modules/sentry/use-cases/report-exception';
+import { fail, type Result, success } from '@/shared/utils/core.utils';
+import { RateLimiter } from '@/shared/utils/rate-limiter';
+
+// Environment Variables
+
+const SHOPIFY_ACCESS_TOKEN = process.env.SHOPIFY_ACCESS_TOKEN as string;
+const SHOPIFY_STORE_NAME = process.env.SHOPIFY_STORE_NAME as string;
+
+// Constants
+
+const SHOPIFY_API_URL = `https://${SHOPIFY_STORE_NAME}.myshopify.com/admin/api/2024-07`;
+
+const SHOPIFY_HEADERS = {
+  'Content-Type': 'application/json',
+  'X-Shopify-Access-Token': SHOPIFY_ACCESS_TOKEN,
+};
+
+/**
+ * @see https://shopify.dev/docs/api/admin-rest#rate_limits
+ */
+const shopifyRateLimiter = new RateLimiter('shopify:requests', {
+  rateLimit: 2,
+  rateLimitWindow: 1,
+});
+
+// Core
+
+/**
+ * The Customer resource stores information about a shop's customers, such as
+ * their contact details, their order history, and whether they've agreed to
+ * receive email marketing.
+ *
+ * @see https://shopify.dev/docs/api/admin-rest/2024-07/resources/customer#resource-object
+ */
+type Customer = {
+  email: string;
+  firstName: string;
+  lastName: string;
+};
+
+// Customers
+
+type CreateCustomerResult = Result<{ id: number }>;
+
+/**
+ * Creates a new customer.
+ *
+ * @param customer - The customer to create.
+ * @returns A result object w/ the customer's ID, if successful.
+ *
+ * @see https://shopify.dev/docs/api/admin-rest/2024-07/resources/customer#post-customers
+ */
+async function getOrCreateCustomer(
+  customer: Customer
+): Promise<CreateCustomerResult> {
+  const customerResult = await getCustomerByEmail(customer.email);
+
+  if (!customerResult.ok) {
+    return fail(customerResult);
+  }
+
+  if (customerResult.data) {
+    return success({ id: customerResult.data.id });
+  }
+
+  const body = JSON.stringify({
+    customer: {
+      email: customer.email,
+      first_name: customer.firstName,
+      last_name: customer.lastName,
+    },
+  });
+
+  await shopifyRateLimiter.process();
+
+  const response = await fetch(SHOPIFY_API_URL + '/customers.json', {
+    body,
+    headers: SHOPIFY_HEADERS,
+    method: 'POST',
+  });
+
+  const data = await response.json();
+
+  if (!response.ok) {
+    const error = new Error('Failed to create Shopify customer.');
+
+    reportException(error, {
+      data,
+      status: response.status,
+    });
+
+    return fail({
+      code: response.status,
+      error: error.message,
+    });
+  }
+
+  console.log('Shopify customer created!', data);
+
+  const id = data.customer.id as number;
+
+  return success({ id });
+}
+
+type GetCustomerByEmailResult = Result<{ id: number } | null>;
+
+/**
+ * Retrieves a Shopify customer by email. This uses the underlying "search"
+ * endpoint w/ a custom query based on email.
+ *
+ * @param email - The email of the customer to retrieve.
+ * @returns A result object with the customer's ID, if found.
+ *
+ * @see https://shopify.dev/docs/api/admin-rest/2024-07/resources/customer#get-customers-search
+ */
+async function getCustomerByEmail(
+  email: string
+): Promise<GetCustomerByEmailResult> {
+  await shopifyRateLimiter.process();
+
+  const response = await fetch(
+    SHOPIFY_API_URL + `/customers/search.json?query=email:${email}`,
+    {
+      headers: SHOPIFY_HEADERS,
+      method: 'GET',
+    }
+  );
+
+  const data = await response.json();
+
+  if (!response.ok) {
+    const error = new Error('Failed to search for Shopify customer.');
+
+    reportException(error, {
+      data,
+      status: response.status,
+    });
+
+    return fail({
+      code: response.status,
+      error: error.message,
+    });
+  }
+
+  const [customer] = data.customers as Array<{ id: number }>;
+
+  if (!customer) {
+    return success(null);
+  }
+
+  return success({ id: customer.id });
+}
+
+// Gift Cards
+
+/**
+ * A gift card is an alternative payment method. Each gift card has a unique
+ * code that is entered during checkout. Its balance can be redeemed over
+ * multiple checkouts. Optionally, a gift card can assigned to a specific
+ * customer. Gift card codes cannot be retrieved after they're created—only the
+ * last four characters can be retrieved.
+ *
+ * @see https://shopify.dev/docs/api/admin-rest/2024-07/resources/gift-card#resource-object
+ */
+type GiftCard = {
+  expiresOn: string;
+  initialValue: string;
+  message?: string;
+  note?: string;
+  recipient: Customer;
+};
+
+type CreateGiftCardResult = Result<{}>;
+
+/**
+ * Creates a new gift card and assigns it to a customer.
+ *
+ * @param card - The gift card to create.
+ * @returns A result indicating the success or failure of the operation.
+ *
+ * @see https://shopify.dev/docs/api/admin-rest/2024-07/resources/gift-card#post-gift-cards
+ */
+export async function createGiftCard(
+  card: GiftCard
+): Promise<CreateGiftCardResult> {
+  const customerResult = await getOrCreateCustomer(card.recipient);
+
+  if (!customerResult.ok) {
+    return fail(customerResult);
+  }
+
+  const body = JSON.stringify({
+    gift_card: {
+      expires_on: card.expiresOn,
+      initial_value: card.initialValue,
+      message: card.message,
+      note: card.note,
+      recipient_id: customerResult.data.id,
+    },
+  });
+
+  await shopifyRateLimiter.process();
+
+  const response = await fetch(SHOPIFY_API_URL + '/gift_cards.json', {
+    body,
+    headers: SHOPIFY_HEADERS,
+    method: 'POST',
+  });
+
+  const data = await response.json();
+
+  if (!response.ok) {
+    const error = new Error('Failed to create Shopify gift card.');
+
+    reportException(error, {
+      data,
+      status: response.status,
+    });
+
+    return fail({
+      code: response.status,
+      error: error.message,
+    });
+  }
+
+  console.log('Shopify gift card created!', data);
+
+  return success({});
+}
diff --git a/packages/email-templates/emails/student-activated.tsx b/packages/email-templates/emails/student-activated.tsx
deleted file mode 100644
index c1f07f51..00000000
--- a/packages/email-templates/emails/student-activated.tsx
+++ /dev/null
@@ -1,61 +0,0 @@
-import React from 'react';
-
-import { Email } from './components/email';
-import { type EmailTemplateData } from '../src/types';
-
-export function StudentActivatedEmail({
-  firstName,
-  studentProfileUrl,
-}: EmailTemplateData<'student-activated'>) {
-  return (
-    <Email.Template>
-      <Email.Preview>
-        Congratulations, you are now an activated ColorStack member! 🎉 It's
-        time to claim your swag pack! 🎁 Here is how you can do so:
-      </Email.Preview>
-
-      <Email.Main>
-        <Email.Text>Hi {firstName},</Email.Text>
-
-        <Email.Text>
-          Congratulations on becoming an activated ColorStack member! You've
-          shown your dedication to the community and we couldn't be more
-          grateful. It's time for you to claim your <b>ColorStack swag pack</b>!
-          🎁
-          <br />
-          <br />
-          You'll need to do the following to claim your swag pack:
-        </Email.Text>
-
-        <ol>
-          <li>
-            <Email.Text>Click the link below.</Email.Text>
-          </li>
-          <li>
-            <Email.Text>
-              Enter your email address to receive a one-time passcode.
-            </Email.Text>
-          </li>
-          <li>
-            <Email.Text>
-              Enter the six-digit passcode that we sent to your email.
-            </Email.Text>
-          </li>
-          <li>
-            <Email.Text>
-              Submit your mailing address for the swag pack. 🎉
-            </Email.Text>
-          </li>
-        </ol>
-
-        <Email.Button href={`${studentProfileUrl}/home/claim-swag-pack`}>
-          Claim Swag Pack
-        </Email.Button>
-
-        <Email.Signature />
-      </Email.Main>
-    </Email.Template>
-  );
-}
-
-export default StudentActivatedEmail;
diff --git a/packages/email-templates/src/index.ts b/packages/email-templates/src/index.ts
index 2ef82f58..1e1b32ce 100644
--- a/packages/email-templates/src/index.ts
+++ b/packages/email-templates/src/index.ts
@@ -6,7 +6,6 @@ export { PrimaryEmailChangedEmail } from '../emails/primary-email-changed';
 export { ReferralAcceptedEmail } from '../emails/referral-accepted';
 export { ReferralSentEmail } from '../emails/referral-sent';
 export { ResumeSubmittedEmail } from '../emails/resume-submitted';
-export { StudentActivatedEmail } from '../emails/student-activated';
 export { StudentAttendedOnboardingEmail } from '../emails/student-attended-onboarding';
 export { StudentRemovedEmail } from '../emails/student-removed';
 export { EmailTemplate } from './types';
diff --git a/packages/email-templates/src/types.ts b/packages/email-templates/src/types.ts
index 00b0dc50..182ea1c3 100644
--- a/packages/email-templates/src/types.ts
+++ b/packages/email-templates/src/types.ts
@@ -64,13 +64,6 @@ export const EmailTemplate = z.discriminatedUnion('name', [
       resumeBookUri: z.string().url(),
     }),
   }),
-  BaseEmail.extend({
-    name: z.literal('student-activated'),
-    data: z.object({
-      firstName: Student.shape.firstName,
-      studentProfileUrl: z.string().url(),
-    }),
-  }),
   BaseEmail.extend({
     name: z.literal('student-attended-onboarding'),
     data: z.object({