diff --git a/config/clusters/2i2c/imagebuilding-demo.values.yaml b/config/clusters/2i2c/imagebuilding-demo.values.yaml
index 766c8faca..438f35856 100644
--- a/config/clusters/2i2c/imagebuilding-demo.values.yaml
+++ b/config/clusters/2i2c/imagebuilding-demo.values.yaml
@@ -118,6 +118,8 @@ jupyterhub:
                 node_selector:
                   node.kubernetes.io/instance-type: n1-highmem-4
   hub:
+    # Allows for multiple concurrent demos
+    allowNamedServers: true
     services:
       binder:
         # FIXME: ref https://github.com/2i2c-org/binderhub-service/issues/57